What is Kickstarter

Kickstarter is a funding platform where creators can share and gather interest on a particular creative project they’d like to launch. It’s entirely driven by crowdfunding, meaning that the general public (and their money) is what sends these projects into production. Every project is independently crafted while friends, fans and total strangers offer to fund them in return for rewards or the finished product itself. Kickstarter is ruled by all or nothing rule - if the project doesn't receive full funding, it doesn't receive any funding. That's why it's crucial to create a campaign that will engage the audience.

Based on the research, a typical Kickstarter campaign consists of following elements:

Product overview

Game Mechanics

Backstory

Different types of pledges

Unlockable stretch goals