Constraints

As part of this project, several constraints have been found, which needed to be kept in mind throughout developing of the campaign in order to come up with the solution that achieves the best results. Campaign needs to be short and thourough as attention span is short Website needs to be easily accessible and promote the product realistically and well - false advertising can lead to a large number of returns.

Product needs to be presented in the same form buyers will receive it - no false advertisement.

Website should adhere to people with disabilities and colourblindness.